Privacy Policy
Last updated: 13 August 2026
Tiddles & Co. respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, who we may share it with and the rights you have in relation to your information.
This policy applies when you use our website, place an order, make an enquiry or otherwise provide personal information to Tiddles & Co.
1. Who We Are
Tiddles & Co. is a UK-based independent business providing personalised celebration products, cake toppers, edible cake decorations, craft supplies and bespoke designs.
For the purposes of UK data protection law, Tiddles & Co. is responsible for the personal information we collect and use in connection with our business.
Tiddles & Co.
73 Kelly Road
Ipswich
Suffolk
IP2 0JX
Email: sa***@**********co.uk
Telephone / WhatsApp: 07595 588589
Website: www.tiddlesandco.uk
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.
2. What Personal Information We Collect
Depending on how you interact with Tiddles & Co., we may collect and process information including:
Identity and contact information — such as your name, billing and delivery address, email address and telephone number.
Order information — details of products you purchase, personalisation requested, order value, delivery method and order history.
Personalisation and design information — names, ages, dates, wording, photographs, images, artwork or other information you provide for us to create a personalised or bespoke product.
Payment information — information relating to payments and transactions. Payments may be processed by third-party payment providers and we do not normally receive or store your complete payment card details.
Communications — emails, contact form enquiries, messages and other correspondence between you and Tiddles & Co.
Technical and website information — such as your IP address, browser or device information and information collected through cookies or similar technologies where applicable.
We aim to collect only the personal information reasonably necessary to process orders, provide our services, respond to enquiries and operate our website.
3. How We Use Your Personal Information
We only use your personal information where we have a lawful reason to do so. The lawful basis depends on why we are using the information.
To process and fulfil your order — Contract
We use information such as your name, contact details, delivery address, order details and personalisation instructions to make, process, dispatch and communicate with you about your order.
To respond to enquiries and bespoke design requests — Contract or Legitimate Interests
We may use the information you provide to answer questions, prepare quotations or mock-ups and take steps requested by you before an order is placed.
To meet our legal and regulatory obligations — Legal Obligation
We may keep and use information where necessary to comply with applicable legal, tax, accounting or regulatory requirements.
To operate, protect and improve our business and website — Legitimate Interests
We may use appropriate information to administer our website, prevent fraud or misuse, maintain security, deal with disputes and improve our products, services and customer experience.
Marketing — Consent or Legitimate Interests where permitted by law
Where we send marketing communications, we will only do so where we have an appropriate lawful basis and will respect your marketing preferences. You can ask us to stop sending marketing communications at any time.
4. Where We Get Your Information
Most of the personal information we use is provided directly by you when you place an order, complete a form, contact us or request a personalised or bespoke design.
We may also receive information about you when you purchase from Tiddles & Co. through a third-party sales platform, such as an online marketplace. This may include the information necessary for us to fulfil your order, such as your name, delivery details, order information and personalisation instructions.
We may receive information through:
Our website and WooCommerce checkout — when you place an order or create an account.
Contact and bespoke design forms — when you send us an enquiry or request a design.
Email, telephone or WhatsApp — when you contact us directly.
Online marketplaces and sales platforms — where you purchase Tiddles & Co. products through one of our other selling channels.
Social media — where you contact or interact with Tiddles & Co. through our business social media accounts.
Where information is provided to us through another platform, that platform may also process your information under its own privacy policy.
5. Who We Share Your Information With
We do not sell your personal information.
We may share limited personal information with trusted organisations where this is necessary to operate Tiddles & Co., fulfil your order or meet our legal obligations.
This may include:
Delivery providers — such as Royal Mail, where your name and delivery address are required to deliver your order.
Payment providers — where information is processed securely to take and manage payments.
Website, hosting and technical service providers — where necessary to operate, maintain, secure or support our website and online shop.
Online marketplaces and sales platforms — where you place an order through one of our third-party selling channels.
Professional advisers or authorities — where reasonably necessary for accounting, legal purposes, fraud prevention or to comply with a legal obligation.
We only share personal information that is reasonably necessary for the relevant purpose. Third parties may process information on our behalf or, in some circumstances, act as separate organisations responsible for their own use of your information.
6. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide customer service and meet our legal, accounting and tax obligations.
Different types of information may be kept for different periods.
Order and transaction records may be retained for the period required for accounting, tax and legal purposes.
Enquiries and correspondence are kept only for as long as reasonably necessary to deal with your enquiry, order or any related issue.
Personalisation files, photographs and artwork will not be kept longer than reasonably necessary for production, customer service or legitimate business requirements, unless there is a lawful reason to retain them for longer.
When personal information is no longer required, we will take reasonable steps to delete it or securely dispose of it.
7. International Transfers
Some of the service providers we use to operate our website, process payments, communicate with customers or provide online services may process or store personal information outside the UK.
Where personal information is transferred internationally, we will rely on appropriate safeguards or other lawful transfer mechanisms where required by UK data protection law.
Third-party platforms and service providers may also process your information in accordance with their own privacy policies.
8. Cookies & Website Data
Our website may use cookies and similar technologies to help it function correctly, remember preferences, maintain shopping basket and checkout functionality, improve security and understand how the website is used.
Some cookies are necessary for the website and online shop to work properly. Other cookies, such as analytics or marketing cookies, may require your consent before they are used.
Where consent is required, you can choose whether to accept those cookies and can change your preferences where the website provides this facility.
You can also control cookies through your browser settings, although blocking some necessary cookies may affect how parts of the website or checkout work.
9. Your Data Protection Rights
Under UK data protection law, you may have rights in relation to your personal information. Depending on the circumstances, these can include the right to:
Access — ask for a copy of the personal information we hold about you.
Rectification — ask us to correct information that is inaccurate or complete information that is incomplete.
Erasure — ask us to delete your personal information in certain circumstances.
Restriction — ask us to restrict how we use your information in certain circumstances.
Object — object to certain uses of your personal information, including some forms of direct marketing.
Data portability — ask us to transfer certain information to you or another organisation where this right applies.
Withdraw consent — where we rely on your consent, you can withdraw that consent at any time. This will not affect processing that took place before consent was withdrawn.
These rights do not apply in every situation, and in some circumstances we may need to retain or continue using information for legal or other permitted reasons.
If you would like to exercise any of these rights, please contact Tiddles & Co. using the details provided in this Privacy Policy.
10. How We Protect Your Information
We take reasonable steps to protect the personal information we hold against accidental loss, unauthorised access, alteration, disclosure or misuse.
We use appropriate technical and organisational measures for our business and take care when selecting third-party services used to operate our website, process orders and communicate with customers.
Access to personal information is limited to where it is reasonably required for business purposes.
While no website or electronic system can be guaranteed to be completely secure, we regularly review how personal information is handled and take appropriate action if we become aware of a security issue
11. Complaints About Your Personal Information
If you have a concern about how Tiddles & Co. has collected or used your personal information, please contact us first so that we have the opportunity to look into the matter and try to resolve it.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Further information about your data protection rights and how to make a complaint is available on the Information Commissioner’s Office website at www.ico.org.uk.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable data protection law.
When we make changes, we will update the “Last updated” date at the top of this page.
We recommend checking this page occasionally to make sure you are aware of the current version.
13. Contact Us
If you have any questions about this Privacy Policy, how we use your personal information or you would like to exercise one of your data protection rights, please contact us.
Tiddles & Co.
73 Kelly Road
Ipswich
Suffolk
IP2 0JX
Email: sa***@**********co.uk
Telephone / WhatsApp: 07595 588589
Website: www.tiddlesandco.uk